"Without bothering drivers, we're seeing unprecedented tracking coverage for our cross-border shipments."
"Without bothering drivers, we're seeing unprecedented tracking coverage for our cross-border shipments."
A tech-forward cross-border freight broker
A tech-forward cross-border freight broker
RJ Logistics is a tech-forward freight brokerage redefining how cross-border and domestic shipments move across North America. Headquartered in Michigan with additional offices in Indiana and Texas, they providee full-service coverage across truckload, cross-border, expedited, and flatbed freight. RJ Logistics combines deep logistics expertise with modern technology to streamline operations and deliver exceptional customer experiences. Their commitment to leveraging data and automation allows them to handle complex freight movements efficiently, ensuring seamless service across borders while maintaining flexibility and precision at scale.
RJ Logistics is a tech-forward freight brokerage redefining how cross-border and domestic shipments move across North America. Headquartered in Michigan with additional offices in Indiana and Texas, they providee full-service coverage across truckload, cross-border, expedited, and flatbed freight. RJ Logistics combines deep logistics expertise with modern technology to streamline operations and deliver exceptional customer experiences. Their commitment to leveraging data and automation allows them to handle complex freight movements efficiently, ensuring seamless service across borders while maintaining flexibility and precision at scale.
Cross-border visibility challenges
As RJ expanded its cross-border operations in the wake of a post-COVID market shift, they faced growing challenges maintaining visibility over hundreds of active shipments each month.
Traditional tools do not work effectively for cross-border freight because they rely on driver opt-in or integrations with ELDs that are not common in Mexico. Without visibility, RJ’s operations team relied heavily on manual check calls to confirm locations and statuses. This created daily friction as response times slowed, compliance risks increased, and critical information gaps left both RJ and its customers in the dark.
The lack of timely updates also pulled operators away from higher-value tasks, adding stress to the team and limiting their ability to scale. In a competitive freight environment where reliability and communication define customer trust, these inefficiencies made real-time visibility a necessity.
Rectangle tracking
enabled
hundreds of manual
check calls…
Significantly increased total tracking coverage
Reduced time spent getting manual tracking updates
"With Rectangle, we went from spending hours chasing updates to having live tracking data flow directly into McLeod. It’s changed how we operate and how our customers see us."
Cross-border visibility powered by Rectangle’s API
RJ Logistics partnered with Rectangle, a universal API and data sync platform built for logistics. Rectangle streamlines complex workflows by turning them into automated data streams that connect seamlessly across systems, giving logistics teams real-time visibility without additional manual work.
Implementation was fast. In less than a day, RJ began using Rectangle’s API to automatically pull GPS data from carriers and push real-time location updates directly into McLeod. What once required hundreds of manual check calls now happens continuously inside their TMS, providing an accurate, up-to-date view of every cross-border shipment.
This automation laid the foundation for RJ’s next phase of growth by giving their team consistent visibility across borders and reliable data flowing directly into their existing systems.
Real-time visibility drives efficiency and customer trust
Rectangle’s API transformed how RJ’s team approach cross-border freight. Manual check calls dropped by more than 70 percent, freeing up two full-time team members while delivering faster updates directly into McLeod. With fewer errors and less time spent manually tracking freight, the operations team can now focus on managing exceptions and improving customer service instead of chasing status updates.
The impact extends beyond day-to-day operations. By offering real-time cross-border visibility, RJ has turned a former pain point into a competitive advantage. They now highlight live tracking as a core selling point in customer conversations, helping them stand out and win new business in a crowded market.
Rectangle’s API transformed how RJ’s team approach cross-border freight. Manual check calls dropped by more than 70 percent, freeing up two full-time team members while delivering faster updates directly into McLeod. With fewer errors and less time spent manually tracking freight, the operations team can now focus on managing exceptions and improving customer service instead of chasing status updates.
The impact extends beyond day-to-day operations. By offering real-time cross-border visibility, RJ has turned a former pain point into a competitive advantage. They now highlight live tracking as a core selling point in customer conversations, helping them stand out and win new business in a crowded market.
